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Eddie Mullon is the Co-Founder and former President of Launchmetrics (formerly Fashion GPS). Launchmetrics provides the technology, data insights, and tools for influencer identification that fashion companies need to accelerate their business and build lasting exposure. Nearly 1,700 brands such as Fendi, NET-A-PORTER, Topshop and Gucci use Launchmetrics to manage critical stages of their launch plan — from influencer identification to sample management, and everything in between. Launchmetrics' GPS Radar platform brings together over 40,000 designers, editors, buyers and influencers worldwide in a perpetually evolving digital community.
Prior to Launchmetrics, Eddie Mullon founded Fashion GPS, a technological program that changed the face of the fashion and events industries. While Fashion GPS recently graced the scene of interactive media, Mullon's innovative mind has been contributing to the technology industry for more than 15 years — Mullon himself starting almost all of the companies by which he was employed. He has always been an innovative thinker and entrepreneur, often creating solutions to problems plaguing various industries.
Born in Malawi, Mullon was raised in the UK, where at the age of 22 he started his first company, Edwin Mullon Consultancy. Within a few years he relocated to New York City, where his seven years of interactive programming and development experience helped him head the interactive media department of Dimensional Media Associates. Not long after, Mullon left DMA to create Visionary Interactive, a multimedia full-service design firm. Here Mullon worked with public relations firms, celebrities, music businesses, designers and luxury real estate clients, developing their corporate identity and providing both traditional and new media design services.
It was while Mullon was growing Visionary Interactive that the management team at KCD Public Relations approached him to develop a technological solution for controlling inventory management. Specifically, KCD needed help tracking designer client samples sent to magazines, stylists, models and celebrities. Using his past experience in technology and with fashion professionals, Mullon began developing a global platform in which all these separate fashion industry entities could communicate. This leading-edge technology, now Fashion GPS, caught the attention of designer Marc Jacobs, who requested it be customized to meet his specific needs. The system instantly gained popularity among the VIPs of the fashion industry, and in addition to Marc Jacobs and KCD, current clients include IMG, Chanel, Gucci, Versace, Hugo Boss, Diane Von Furstenberg, Bismarck Phillips and more.
Mullon Ventures was founded in 2018 and has grown into a leading venture capital firm. Since our establishment, we've invested in and partnered with a number of well-known startups that are doing great things in their respective fields. When it comes to investing, there's no such thing as approaching us too early. In fact, the earlier we come on board, the better.
A selection of the founders and teams we back across technology, commerce, music and art.
I was born in Malawi, one of the poorest countries on the planet, with very little — but was given opportunities along the way. Four decades later I built a company that powers the global fashion industry. I pledged to the Founders Pledge, a platform that allows me to pay it forward to those less fortunate in the world. We can all help inspire and educate with our resources, experiences and networks.
Donations since 2018
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